Privacy Policy

You can design outfits on DIYO without creating an account. We collect information only as you use the service:

• Design choices — outfit type, silhouette, fabric, size, and body type you select while designing.
• Contact details — your name and WhatsApp number when you start a chat with us to get a quote.
• Order details — measurements, delivery address, occasion, and the date you need the outfit by, shared during the order conversation.
• Payment confirmation — we confirm UPI payments you make; we never see or store card numbers, UPI PINs, or bank credentials.

The virtual try-on is the most personal part of DIYO, so here is precisely what happens to your photo:

• We never store the photo you upload. It is processed once, in memory, to create your preview and is immediately discarded. It is not saved to our servers or databases.
• To generate the preview, your photo is processed securely by our AI image-generation provider for that single generation, under data-protection terms. We do not use your photo for anything else.
• The generated preview is saved — that is your design, and your try-on if you used your own photo — so you can revisit it in My Designs and share it if you choose to. Preview links are unlisted: only someone with the exact link can view them.
• Our public galleries never show personal try-on images. Community and homepage galleries only ever display outfit-only renders on models.
• Want a preview deleted? Message us on WhatsApp and we will remove it within 24 hours.

• To generate your design previews and try-ons.
• To quote, confirm, stitch, and deliver your order.
• To update you about your order on WhatsApp.
• To understand how the design flow is used, so we can improve it.
• To measure whether our advertising works.

We do not sell your personal information to anyone, and we do not send marketing messages unrelated to your orders without your consent.

Like most websites, we use standard analytics and advertising-measurement tools to understand how the site is used and whether our ads work: Google Analytics and Tag Manager (traffic), Microsoft Clarity (anonymised session recordings and heatmaps), PostHog (product analytics), and Meta Pixel (ad measurement). These tools may set cookies or use local storage. When an order is confirmed, Meta also receives a purchase confirmation using a one-way hashed (SHA-256) identifier — never your readable phone number or name.

We also use your browser's local storage to keep your in-progress design on your own device.

Only service providers who need it to run DIYO, and only the minimum each one needs:

• Cloud AI, storage, hosting, and database providers — to generate your previews, store generated design images, and run the website and order system.
• Courier partners — your name, phone number, and delivery address, to deliver your order.
• Our WhatsApp business platform — to power the order conversation.
• Analytics and advertising platforms (Google, Microsoft, Meta, PostHog) — as described in the analytics section above.

Order records (name, contact, address, measurements, order history) are kept as long as needed to support your orders, handle alterations, and meet legal and accounting requirements. Generated design previews are kept so you can revisit and reorder them, and are deleted on request.

You can ask us at any time to access, correct, or delete the personal information we hold about you — including generated previews. Message us on WhatsApp at +91 95132 79212 or email diyoutfits.shop@gmail.com, and we will respond within 24 hours. These rights align with India's Digital Personal Data Protection Act, 2023.

If you have a concern about how your information has been handled, contact the DIYO team at diyoutfits.shop@gmail.com or on WhatsApp at +91 95132 79212. We acknowledge grievances within 24 hours and aim to resolve them as quickly as possible.

If we change how we handle your information, we will update this page and the "last updated" date above. Significant changes that affect your photos or personal data will be highlighted on the site.